Self-Publishing Grabs Huge Market Share From Traditional Publishers

David covers some useful information regarding B&N along with Indie trends.

David Gaughran

godzillBarnes & Noble re-launched PubIt! this week as Nook Press, a largely superficial makeover which failed to address some fundamental problems, like restricting access to US self-publishers only, and introduced new howler: updating existing titles causes the loss of all ranking, reviews, and momentum.

There were only two noteworthy things, to me, about this launch. First, the PubIt! brand had been closely associated with Barnes & Noble. This re-launch seems like an attempt to tie the Nook Press brand to their subsidiary Nook Media, probably in advance of a sale (Barnes & Noble already sold a stake to Microsoft, and a smaller slice to Pearson – Penguin’s parent company but maintain a controlling interest in Nook Media).

This re-launch is full of things that sound great in a corporate press release (innovative editing tools!) that most professional self-publishers won’t really care about, which makes me further suspect this is more…

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